The Biggest Mindset Shift in Successful Entrepreneurs

Is a really simple one.

Don't be the provider of the thing you do.

Be the marketer of the thing you do.

Don't be the dentist. Be the marketer of dental services.

Don't be the plumber. Be the marketer of plumber solutions.

Don't be the retailer. Be the marketer of your retail business.

Excelling in the marketing of your "thing" is a quicker route to success.

Speak soon,

James