Last week, after our last email, we ended up talking to a lot of you who booked to chat through what we do and how we could help you.

Thank you to those who took action - I know that for many of you, you are already implementing the things we shared!!!

If you remember, I shared the opportunity for you to download the simple blueprint we use with our clients so you could implement this yourself.

If you didn't get it, the link is at the bottom of this email.

There was a follow up opportunity to chat to us and some people took the leap to grab 20 minutes with William or I.

However when we got our heads togerher and chatted through our notes, we found one thing kept coming up.

Nearly everyone we spoke to were making a similar mistake.

They hadn't really understood what their prospect wanted to move them to say yes.

You see, everyone has their own motivation to buy the thing you offer - and whilst you may see two people who look the same, want to spend the same and tell you that they have the same issue, their motivations are different.

And it was the fact that a lot of those business owners we spoke to (many of whom were doing well) were missing a simple trick....

They didn't truly understand what the prospect wanted.

Truly.

Yes. Not what they said they wanted.

What they truly wanted.

What they "wanted" was a solution to their challenge - the reason to purchase.

But what they "truly wanted" was their itch to be scratched and for them to achieve their central issue.

And this comes down to two key things for most.

For those people with money, they want more time.

And vice versa.

We saw that from our conversations.

Those business owners that had money, lacked time - they hadn't got off the hamster wheel.

And those that had time, didn't have the money - they didn't know how to optimise their offer.

So really think about what your customers want - not just the superficial result that your product delivers, but the deep down thing that really makes your offer unmissable.

If you want help on getting clarity on that, let us know.

If we get enough interest, we may even put on a FREE session in December to share how to do this.

And don't forget to get your free copy of our £100M+ Client Growth Plan here:

CLICK HERE TO DOWNLOAD THE 4M PROGRAMME

Speak soon!

James