But Phil, I didn't mean to do it. It wasn't my fault.

I don't care Ian. It's over.

No-one is ever going to know that I'm....

MUSIC STARTS

Doof. Doof. Doof doof doof doof doof dum dum dum dum......

Wow - another exciring episode of Eastenders....okay, my references are probably dated (is Dot Cotton still in it?)

But the premise of why a soap opera will help your email marketing is a simple one.

Taking something from Russell Brunson (owner of Clickfunnels and various online internet marketing corporations) there is a methodology you can use to engage new subscribers to your ist.

And that is what is called the "Soap Opera" sequence.

How it works is that when someone signs up to your list, you have an opportunity to engage with them and turn them from interested individual through to a customer.

Especially in the first few contact points.

So create a short series of emails that welcome them into the thing you do and offer value in your content.

But connect the emails over the first few days.

So build a series of five emails.

Email 1: Welcome them and set the scene for your emails, Tell them that over the next five days they will get an email each day to help them with [INSERT WHAT YOU HELP THEM WITH HERE].

Make it story based, open and conversational.

At the end, leave them with a cliff hanger.

A reason to make them open tomorrow's email.

The doof doofs!

And tell them the subject line of the email they will get tomorrow to whet their appetite.

For example,

"And that's why buying a hamster changed how I increased my performance by 312%.

Look out for tomorrow's email, "How Harry the Hamster Showed Me The Way" where I will share how I did it."

So think about this and start to hook your email audience in from day one to opening more of your emails.

In next week's email, I will share the only 3 things that you need to do to treble your email open rates.

Speak soon!

James