When you first started your business you probably had a clear goal of what you wanted to do.

Who you wanted to sell to.

And why you were doing it.

And I hope that for you, this is still crystal clear.

However perhaps, you are not seeing the success you once did - or the success you feel you should get.

And that may due to the "Elmer Fudd Problem" as I call it with clients.

Let me explain by using a brand new client to our business.

Claire reached out for our "Discovery Call" (link below if you want it) which should last aound 20 minutes.

Our goal on that call is for us to understand the fit between her and us (and vice versa) but unlike a lot of business coaches who pitch on the call, we don't.

In fact you can't sign up on that call, and there is no pressure selling.

Honest.

But we do promise to offer suggestions to improve on the call so that you leave the call, and even if you don't join us, you have had value out of that call to implement on your business.

Now the call with Claire should have been 20 minutes.

But lasted over an hour.

I was in full flow because Claire had the "Elmer Fudd Problem."

She is a business coach (yes we help those too!) but also operated as a life coach too.

No problem there.

However when I asked her who her ideal customer was, I got the widest potential audience I have ever heard....

• 2 - 100 employees
• Any sector
• Owners or directors of a business
• Attitude to accept support
• Interest in business growth
• Clear focus on the impact of improving their life
• Potential issues with relationships

Wow!

And this was her problem.

She wasn't specific about who she was targeting and even more scarily, she wasn't sure about the "thing" she wanted to offer.

This is the "chasing rabbits (or wabbits as Elmer would say) problem."

You see, if you chase two rabbits - you catch none.

So be clear on what you deliver and who you deliver it to

That's All Folks!

Speak soon.

James