There’s a golden rule in business most people ignore because - let’s be honest - it’s not sexy.

It’s not fast.

And it definitely doesn’t scream “next big thing.”

But it quietly separates high-growth businesses from those constantly starting over.

Consistency.

Now before your eyes glaze over, let me show you how powerful it really is - with a little trip to Anfield.

When Jürgen Klopp stepped down as Liverpool’s manager after transforming them into a world-class team, there was a lot of speculation about who could possibly fill those shoes.

Enter Arne Slot.

Now here’s where it gets interesting: instead of tearing up the playbook, hiring a dozen new staff, or blowing millions on shiny new players, Slot made only technical changes.

He kept the squad mostly intact.

He respected what already worked.

And then? He refined it.

Result? Liverpool clinched their 20th League title.

Not because they ripped it all up.

But because they doubled down on the fundamentals—and improved the system underneath.

That’s the power of consistency.

Meanwhile, let’s contrast that with something we’ve all seen too often:

Politics.

Every time a new party gets into power, what’s the first thing they do?

Rip out everything the last lot put in place.

Policies, processes, programmes - gone.

Not because they were wrong.

But because they weren’t theirs.

It’s not just petty. It’s expensive.

It costs time, money, momentum, and creates mass confusion for the very people it's meant to serve.

Businesses do the exact same thing when they lack discipline.

New marketing idea? Scrap the old one.

New hire? Overhaul the team.

Quarter not going well? Burn it all down and start again.

But the truth is, most success in business comes not from big, dramatic reinventions…

…but from relentlessly sticking to a core plan and making consistent, intelligent improvements over time.

So, here’s your challenge:

Stop rebooting. Start refining.

Ask yourself:

• What’s already working that you’re overlooking?
• Where are you chasing shiny new things instead of doubling down on your proven playbook?
• What process, campaign, or system could be turned into a powerhouse if you just gave it 90 days of focused consistency?

Because the best businesses don’t bounce from strategy to strategy like political parties after an election.

They act more like Slot’s Liverpool - staying the course, building on a strong foundation, and nudging everything forward with precision.

In short: They win through discipline, not drama.

And so can you.

Talk soon,
Jim