Last week, I wrote to you about the psychology behind why people buy - how it’s not just about logic, but emotion.
The fear.
The hesitation.
The voice in your head whispering:
“Is this the right thing to do?”
“Is this the right person to trust?”
“What if this doesn’t work?”
Today, I want to introduce you to someone who had all those thoughts swirling when we first spoke...Kimberley.
Kimberley had just bought a small autism support business doing around £85,000 in turnover.
She’d come from a professional background but was new to running a business.
She had big dreams… but also that heavy, familiar feeling:
“Have I just bought myself a job?”
“Can I really grow this?”
“Do I trust myself enough to invest in help?”
She’d been burned before. Had a few false starts.
So when we first spoke about working together, her fear wasn’t just about money.
It was about trusting the decision to back herself.
And I get that.
Because every business owner who’s ready to grow hits that moment.
So we didn’t talk about flashy goals.
We didn’t hype up the next big strategy.
We simply looked at her business, her vision, and the clear, focused steps we could take to scale it, sustainably.
No fluff. No ego. Just truth.
She committed.
And more importantly, she implemented what we agreed.
Fast forward 3 years, and here’s where Kimberley is now:
- Her business is on track to £3 million in annual turnover
- She’s generating over £1 million in retained profit
- And she’s now planning her exit strategy, with life-changing options on the table
What changed?
It wasn’t magic.
It wasn’t luck.
It was clarity, consistency, and support.
Kimberley stopped trying to figure it all out alone.
She invested, yes, nervously at first - but she followed the plan. She leaned into her leadership. She built a business that works without burning her out.
And what I told her then is the same thing I’ll tell you now:
You don’t need to be fearless.
You just need to be willing.
- Willing to get help.
- Willing to follow a plan.
- Willing to believe in a version of yourself that doesn’t have to carry it all alone.
If you’ve been sitting on the fence, wondering whether now is the right time to get support in your business - maybe Kimberley’s story is the nudge you needed.
Because the difference between £85k and £3 million wasn’t talent.
It was action taken despite fear.
Let that sink in.
To your next big move,
James
P.S. You don’t have to be Kimberley (yet). But if you know there’s more in your business than you’re getting out of it right now, you might be ready for your own transformation story. I’m here when you are.