As entrepreneurs many of us fall into the trap of trying to find the "next big thing" or the "silver bullet" that will make all the difference. 

You see as humans we are always looking across the landscape and expect that the grass will be greener on the other side. 

But we are missing an absolute trick here. 

You see I can almost guarantee that there is quite a significant amount of money still within your business that you are not focusing on. 

Let me explain. 

If you have a customer list, they already "know, like and trust you" so you should be able to go back to them and ask them to buy again or at least refer you to others. 

And if you have a prospect list, they are just customers who haven't bought yet - so how are you presenting your offer to them?

So rather than look for the next thing - focus on what you have right now and explore how you can get more from that. 

Speak soon,

James